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20 June 2025

Good Prompting is Good Thinking: A Guide to Enhanced Thinking with AI by Dr. Josef Sawetz
Podcast: Unlocking Cognitive Potential Through AI Prompting
9th episode of the podcast series 'Applied Psychology in Daily Life' by Dr. Josef Sawetz

The visual for 'Good Prompting is Good Thinking,' the 9th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.

In the ninth episode of 'Applied Psychology in Daily Life', presented by Dr. Josef Sawetz—a renowned communication and marketing psychologist and lecturer at multiple academic institutions—the focus turns to the transformative potential of AI-driven cognitive practices. This episode offers a concise introduction to the article "Good Prompting is Good Thinking,' a guide to enhanced thinking with AI, available in full at sawetz.com, exploring how the art of crafting AI prompts can reshape and refine human thought processes.

Crafting Clarity: How Prompt Engineering Enhances Cognitive Precision

The discussion centers on the concept that Good Prompting is Good Thinking. Far from being a mere technical exercise, crafting effective prompts is a form of cognitive artistry that mirrors and enhances clear, structured thinking. The episode outlines how advanced prompt engineering aligns with established cognitive frameworks, making abstract thinking skills tangible, measurable, and trainable. Dr. Sawetz highlights five key cognitive paradigms amplified through prompting:

• Computational Thinking, where problem-solving mirrors computer science principles
• Multi-Model Reasoning, blending diverse mental models with AI support
• Systematics, reflected in reusable Prompt Design Patterns
• Creativity, a dynamic interplay of AI-driven divergence and human-focused convergence
• Imagination, enabling exploration of hypothetical scenarios

From Mind to Machine: Unlocking Creative Potential with AI Prompting

While the podcast touches on applications in fields like communication, marketing, and psychology, the principles of good prompting hold untapped potential across diverse domains, including fashion design. For instance, designers could leverage AI to explore novel color palettes or predict trend impacts by simulating consumer psychology, blending creativity with data-driven insights. Though not explicitly covered in the episode, these scientific insights suggest broad applicability, offering a foundation for innovation in any field where human cognition and AI intersect.

This episode serves as an accessible entry point into the evolving synergy of AI and human thought, with the full article on sawetz.com providing deeper insights and practical examples.