29 April 2025  New Podcast Episode Explores Color Psychology in Daily LifeCommunication psychologist Dr. Josef Sawetz, who leads seminars on psychological aspects of consumer behavior including color psychology, explores in the 7th episode of his podcast series Applied Psychology in Daily Life how colors subtly but powerfully influence our purchasing decisions. Titled How Colors Influence Purchase Decisions, the episode is based on extensive scientific research and explains why the choice of color in branding, product packaging, and store design can determine what — and how much — we buy.From Dominance to Desire: Red, Green & BeyondThe podcast explores fascinating examples, such as why red evokes dominance and urgency — a phenomenon illustrated by a well-known study where athletes wearing red outperformed their competitors. Dr. Sawetz explains how evolutionary biology plays a role: red may still signal power or danger, just as it once did in nature. Meanwhile, green, often used on food packaging, can create a "health halo." In one study, the same sugary cereal bar was perceived as healthier when labeled in green versus red — especially by health-conscious consumers.Color in Fashion and Food MarketingListeners will learn how fashion and food industries use these psychological effects to guide consumer behavior. Red lipstick signals confidence, blue business suits convey trust. On supermarket shelves, bright colors suggest flavor intensity, while cool hues indicate lightness or wellness. These associations, while influenced by culture, are also supported by empirical research and neuromarketing insights.This episode serves as a vivid example of how color psychology shapes consumption patterns — encouraging listeners to become more aware of the subtle cues that influence everyday decisions. |