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22 January 2018

New 'Go With The Flaw' Spring/Summer 2018 campaign film by Diesel promotes the growing of strength from socially negatively determined qualities

Today, Diesel released the new fashion film of the 'Go With The Flaw' campaign for the promotion of the Spring/Summer 2018 men's and women's collections which are inspired by the 1990s. The film starts with a plot about nowadays freedom to decide individually about the own look and ends with the campaign's statement against perfection pressure - and for love.

The humorous thread "...what happens when you... Don't go with the flaw?" spices the story in a friendly way. Diesel states in the press release: "...our flaws will always be stronger than any of our attempts to hide them. So why not embrace, enjoy them and keep the world as it's meant to be: beautifully flawed?"

Credits of the Spring/Summer 2018 campaign, officially launched on 22 January 2018: Video (film still on view above, video below) directed by Francois Rousselet. Music: 'What's a matter baby' by Small Faces. Campaign imagery photographed by Florence & Nicholas, Agency Publicis Italy. Concept of the campaign developed with creative agency Publicis. Diesel artistic director of the campaign Nicola Formichetti.

Video (below): 'Keep The World Flawed' by Diesel, campaign SS2018.

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