Music events, videos and releases on occasion of an eyewear campaign
In April and May 2012, Burberry presents the new Eyewear Summer 2012 with live performances of four British bands in four cities, exclusively for Burberry recorded tracks and music videos. The music-fashion campaign is curated and directed by Burberry Chief Creative Officer Christopher Bailey. Two of the four campaign songs come out as singles globally via iTunes.
fig.: Burberry presents the Eyewear Summer 2012 collection of unisex, men's and women's aviator styles with young British musicians, who performed at night events in Burberry stores in four cities:
on 3 May One Night Only in Paris (George Craig - vocals/guitar, Mark Hayton - guitar, backing vocals, Daniel Parkin - bass, Jack Sails - keyboards, backing vocals, James Craig - drums),
The Daydream Club in Milan (Paula Walker - vocals, Adam Pickering - guitar, vocals) ,
Marika Hackman in NYC.
On 4 May 2012, Life in Film performed live in Sydney.
Video: Music video 'Carla' by the 4-piece band Life in Film (Samuel Fry - lead vocals, Micky Osment - drums, Dominic Sennett - bass, Edward Ibbotson - guitar); directed by Christopher Bailey for the Burberry Eyewear Summer 2012 campaign.