PUMA® presents PUMA Lydia Bag by Heatherette spring/summer 2007

The PUMA Lydia bag is a custom version of Heatherette's French 77 Racket Bag.

“Anyone who knows me, knows my obsession with handbags. I fell in love with the PUMA bag the minute I saw it and during New York Fashion Week, having the right bag is an absolute necessity,” said Lydia Hearst. “PUMA’s giving me the opportunity to see behind the curtain into the design process, and it’s been a fun experience to work with PUMA and my friends at Heatherette." Heatherette's "Over the Rainbow" Show>

(Photo left: Lydia wears a Dorothy-like ensemble in true Heatherette style and carries her new PUMA Lydia Bag in a soft pink leather in one arm and her dog Toto in the other.)

The PUMA Lydia Bag by Heatherette (design duo Richie Rich and Traver Rains) comes in three colors:  Delicate, Night and Wild.  Exclusively 100 bags will be made, with most bags given to personal friends of Hearst. A very limited number of bags will be available exclusively at The PUMA Black Stores in New York and in Tokyo beginning in May.

Buy online or find your store > www.puma.com >www.heatherette.com